Bloq Tech — Data Analytics Studio

About Us

Data-driven studio
built for results

Bloq Tech is a boutique data analytics studio that transforms raw business data into clear, actionable growth systems. We bridge the gap between complex datasets and smart business decisions.

Led by Otieno Paul, a Data & Business Analyst specializing in Power BI, SQL, Excel automation, and marketing analytics, Bloq Tech works with founders, startups, and SMEs who need data to work harder for them.

Every dashboard, report, and model we build is engineered around one question: what decision does this data need to support?

5+

Data Projects Developed

30%

Average Cost Reduction via Automation

3×

Faster Decision-Making for Clients

Expertise

Tools & capabilities

📊

Power BI

Interactive dashboards and executive reports that turn complex data into visual business intelligence.

🗃️

SQL

Advanced querying, database design, and data extraction pipelines optimized for speed and clarity.

⚡

Excel Automation

VBA macros, Power Query, and formula-driven models that eliminate repetitive manual work.

📈

Data Visualization

Storytelling with data — crafting visuals that communicate insights at a glance to any audience.

🎯

Marketing Analytics

Campaign performance tracking, customer segmentation, and funnel analysis to maximize ROI.

🧠

Business Intelligence

End-to-end BI solutions: from data modelling and ETL pipelines to strategic KPI frameworks.

Case Studies

Featured projects

Retail Analytics

Sales Intelligence Dashboard for E-Commerce Brand

Problem

The client had 3 years of sales data scattered across spreadsheets, with no visibility into which products, regions, or channels were driving revenue.

Action

Built a unified Power BI dashboard pulling from SQL databases — segmenting by product line, geography, and customer cohort with real-time refresh.

Result

+42% Revenue Identified

Leadership pinpointed 3 underperforming SKUs and reallocated budget, recovering $120K in untapped revenue within 90 days.

Marketing Analytics

Marketing Spend Optimization for SaaS Startup

Problem

A SaaS startup was burning 60% of its ad budget on channels that weren't converting, with no attribution model to trace customer acquisition costs.

Action

Designed a multi-touch attribution model in Excel with SQL data pulls, mapping the full customer journey from first click to paid conversion across 5 channels.

Result

35% Lower CAC

Reallocated ad spend based on findings, reducing customer acquisition cost by 35% and doubling trial-to-paid conversion rate in 60 days.

Process Automation

Financial Reporting Automation for SME

Problem

Finance team spent 2 days every month manually consolidating reports from 6 departments into a single board-level summary — error-prone and time-consuming.

Action

Automated the entire pipeline using Power Query and VBA macros — auto-pulling, cleaning, and formatting data into a dynamic report at the click of a button.

Result

2 Days → 15 Minutes

Monthly reporting time slashed by 94%, with zero manual errors. The team redirected saved hours to strategic analysis instead of data wrangling.

Data Philosophy

Data isn't just numbers

Most businesses are sitting on a goldmine of untapped data — customer behaviour, operational patterns, market signals. The challenge isn't collecting data. It's knowing which question to ask.

At Bloq Tech, we don't just build reports. We build decision systems — structured pipelines from raw data to clear, confident business moves. Every chart has a reason. Every metric has a mandate.

94%

Avg. Time Saved in Reporting

2.8×

Avg. ROI on Analytics Investment

98%

Client Satisfaction Rate

48h

Avg. First Insight Turnaround

"Good data doesn't just tell you what happened — it tells you what to do next. That's the difference between a report and a growth system."

Otieno Paul, Founder — Bloq Tech

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